The landscape after Pokemon GO

There is this app you might heard of… oh, come on, who am I trying to fool - Pokemon GO took the mobile gaming market by storm - making it ever-present in media since its release.


For better or worse Pokemon GO had a lot of no-gamers hooked. Kids, housewives and middle-aged gentlemen alike are visiting PokeStops, throwing PokeBalls and fighting for domination at PokeGyms.

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For me it is something more than a commercial success or a social phenomena - and not always in a good way. This “game” that nearly the whole world is playing should be a Godsend for a life-long gamer such as myself, but it is not. 

When I saw the trailer of PokeGo presented at last year’s E3 my inner child screamed with excitement - the premise was great! I played Ingress before and I have been an active geocacher for a few years now - I imagined a game like that, just with Pokemons and tons of cool Poke-related stuff.

Just look at this trailer! So cool!

What we got, well - was a half-baked GPS-based app.

Huge battery and data usage, server issues, 3 step glitch.

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But the world just went crazy over it.

I don’t want to be that “hating-popular-things” guy here - I’m far from that, so bear with me please!

I’m not talking a crowd mentality here, nor the Pokemon brand magical selling properties.

I’m talking games - and Pokemon Go did something for mobile gaming that no game did before.

It made people embrace a fairly new AR technology en masses. it redefined the idea of social gaming without actually having that many social features (you can join one of 3 teams and that’s it, no in game chat, no Pokemon trading, no leaderboard…).

Yet it brought the world of gamers and no-gamers closer than ever before.

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Pokemon Go is a game-changer for mobile gaming - not only you can play when you are out - you’re playing BY being out.

You can capture Pokemon, gather supplies, strengthen and evolve them, hatch them, join a team, find gyms where you can train or battle, place Pokemons in gyms to defend them for your team.


But what is really important is that in the process you will get out and about more than usual, see some new sights, socialize and interact with a wide demographic of people you wouldn’t normally encounter. Some people have used it as a means to overcome agoraphobia or social anxiety, some as a fun way to motivate themselves to get more exercise.


The social impact of Pokemon GO is unprecedented.

When the dust settles and the sun rise over the Poke-wasteland no mobile game will be the same.

And I can’t be more excited to see what awesome games this new reality will bring to us. 

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